You must have a minimum of 4 cars available for shooting with the first car being fully groomed and ready when the photographer arrives.
A parking space for the photographer onsite, for easy and quick access to photographic equipment.
Spaces to park cars once they are photographed and someone (groomer) to move them away from the photography area.
Cars are photographed on site, A large clear area should be available to position and pose your vehicle, preferably an area where customers rarely come by or park and courier drives don't park. A shaded area is best for car interiors.
Arrangements can be made for off site location shoots for upper end cars or special vehicles, this starts at $150 and may involve extra lighting if done at night.
Generally a maximum of 10 cars will be photographed per day, however this is up to the photographer and can be impacted by weather and lighting conditions.
Vehicles must be groomed and thoroughly vacuumed inside. All rubbish, loose interior plastics, trim and accessories should be removed. Boots should be empty, any items left such as loose spare wheels, tools and trim may result in a no shot taken.
Items left in glove boxes (manuals and owner books) are considered part of the vehicle and will be photographed in place. Leather bound books and folders relating to the vehicle will be photographed as a detail item.
Interiors must be DRY. Photographers may refuse to sit inside the vehicle if seats are wet or even damp, and photos may not have the desired look.
Only ethical editing is done. Retouching is only be done at a minor level and only for dealers who will actually repair the defects for their customers before sale. Paint chips, small dents and small holes in the upholstery that show in photographs can be removed during editing, heavy retouching will be charged at $25 per photo. Heavy retouching may involve adding dealer plate ads, digitally changing wheels, removing large dents and paint blemishes.
Sometimes a dealer will make changes or updates to a vehicle after it was photographed, such as changing alloys, upgrading stereo systems, adding or removing roof racks, Re-shoots are $25 per car for up to 6 images.
Copyright 2017 Lee Malzard Photography. All rights reserved.